Who We Are

NICE is the key element of the waste paper recycling value chain - the bridge, connecting global sources of recovered fiber with end user mills in India. With over 2 decades of our research and study in the Paper Industry, we are your final destination for the right grades for recycling and producing finished paper therefrom.

Our young and dynamic team of professionals helps us keep up to pace with the ever-growing need of the market and to cater to customer requirements very promptly. The Nice team is at your service at all times and stands committed to the best environmental practices partnering with select established suppliers from across the globe, covering all major countries including USA, UK, Continental Europe, Australia, New Zealand and the Middle East.

Nice Imports is very process driven and has deployed contemporary hi-tech internal systems to enable process automation and updating with relative ease and negligible room for errors. Excellent reporting and dashboarding keeps us ever-ready for further growth.

We are constantly on the lookout for opportunities to learn, collaborate and grow. This approach backed by our young and dynamic team of professionals keeps us abreast with the ever-growing needs of the market.

Director's Space

Aditya Saraf

Founder & Director

Aditya's two decade’s worth of rich experience in the paper industry ensures that his team and company provide you with the best options and deals from across the globe. Capitalizing on his familiarity and in depth understanding of paper grades helps the team procure and catalogue raw material and get you the most suited grades.

Deep Saraf

Co-Founder & Director

Deep holds 15+ years of insightful business expertise and is the visionary for NICE Imports. He has optimized and augmented procurement of recovered paper by identifying dependable suppliers through his influential networking. With a wide array of trusted partners, he has been successful in amplifying business relations with the suppliers to ensure consistent supply of recovered paper, in addition to bringing new and optimized grades to the table.

Sales Team

Ajinkya Damankar

Ajinkya Damankar

Sales

Ajinkya is a Sales professional with over 15 years of experience in the Paper, Wood and Logistics industries. He has a sharp focus on driving business growth and building long-term partnerships. He is focused on understanding customer needs and fostering long-term, trusted relationships.

Aayush Kejriwal

Sales

With over 6 years of experience in recovered fiber trade, Aayush brings strong expertise in sales, business development and client management. Youngest in the Nice team, he is responsible for expanding business and building strong, long-term relationships with customers. He believes in building enduring customer relationships through trust, responsiveness and a strong understanding of client needs.

Aayush Kejriwal

Selva Kumar

Selva Kumar

Sales

Selva has a valuable experience of over 14 years in the Paper Manufacturing & Recycling industry. As a sales expert, he is responsible for delivering value-driven solutions that support sustainable growth with paper mills in his regional territory. He is committed to building strong customer relationships based on trust, reliability and consistent service.

Sanita George

Head – Business Operations & Administration

With over 27 years of rich experience in the Paper Industry, Sanita is responsible for overseeing the company's business processes, operational workflows, internal coordination, administration and support functions, ensuring efficient execution and smooth day-to-day functioning of Nice Imports Pvt. Ltd. She also oversees coordination with documentation, banking and logistics partners to ensure seamless execution across the company's operations.

Sanita George

Meet Our Team

What People Say About Us

When you put the whole picture together, recycling is the right thing to do.